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Achieve a flawless, long-lasting makeup look with Maybelline New York’s Grippy Serum Primer. Designed specifically to lock in your foundation and concealer, this innovative formula utilizes a unique Serum-To-Grip technology. Upon application, the fresh serum texture transitions into a tacky, grippy finish within 20 seconds, creating the perfect canvas for makeup to adhere to without slipping or sliding. Formulated with 2% Niacinamide, this primer does more than just grip; it hydrates your skin for up to 24 hours, leaving your face looking fresh, plumped, and revitalized. The lightweight, vegan formula is entirely free from animal-derived ingredients and is designed to layer seamlessly under makeup without pilling, leaving a white cast, or feeling greasy. Whether you have dry, oily, or sensitive skin, this non-comedogenic primer ensures your look stays put from morning to night. Simply apply, wait 20 seconds for the grip to activate, and glide on your makeup for a stay-put finish that lasts.